Would you like to reach 57% of radio listeners? Potentially you can. Life FM 100.1 provides business promotional opportunties through the broadcast of sponsors messages. More and more businesses are finding community radio is an effective and economical method to reaching their market with their message. Recent surveys have identified that listeners to Christian Community Radio are twice as responsive as listeners to commercial radio broadcasts.
McNair Ingenuity listenership surveys found that a staggering 57% of listeners listen to community radio at some time in each month. These surveys have confirmed high levels of listenership to community radio in regional areas. In our own region, our own surveys have shown that in excess of 14% are dedicated Life FM 100.1 listeners who listen an average of 2.7 hours a day. Recently it has been observed that television advertising is being avoided by viewers but radio messages don’t suffer from the same avoidence behaviour. This enables business to maximise the impact of their promotional message though community radio messages.
If you are unsure what approach to take please read our Approach to Market page or ring us to discuss your options. you won’t find a more economical option to get your message across.
Our business consultants are highly experienced.